MoroccanOil X BÉIS

While thinking of ways to grow in marketing and push my creativity, I thought, why not create my own marketing campaigns for brands I love? This is my take on a hypothetical collaboration between BÉIS and Moroccanoil.

This campaign showcases my skills in brand strategy, partnership marketing, consumer insights, product innovation, and creative direction. By identifying a shared audience and a natural connection between the two brands, I created a campaign that transforms a scent into an experience. Rather than focusing solely on products, the campaign centers on an emotion: bringing the feeling of vacation with you wherever you travel.

  • They say a scent can bring back memories in an instant. For many people, Moroccanoil's signature fragrance does exactly that, reminding them of beach vacations, luxury resorts, and days spent by the water. As I explored the possibility of a collaboration between Moroccanoil and BÉIS, I discovered a natural connection between the two brands. While BÉIS helps travelers carry their memories, Moroccanoil helps them relive them through scent.

    The collaboration features a limited-edition collection of BÉIS luggage inspired by Moroccanoil's signature colors. The collection also includes a travel-ready shower caddy stocked with mini Moroccanoil essentials, making it easy to bring the feeling of a luxury getaway wherever you go.

  • BÉIS

    • Values: Accessibility, functionality, travel, and thoughtful design

    • USP: Stylish, high-quality luggage designed to make travel easier and more organized

    Moroccanoil

    • Values: Confidence, self-care, luxury, and elevated everyday experiences

    • USP: Premium beauty products known for their iconic scent and salon-quality results

    Primary Audience
    Men and women age 25-40 who value travel, self-care, and aesthetically driven brands.

    What They Want

    • Products that feel luxurious yet practical

    • Elevated travel experiences

    • Brands that align with their lifestyle

    • Convenience without sacrificing style

    • Increase purchases of the limited-edition collection by 20% within five weeks of launch

    • Expand audience reach through cross-brand exposure

    • Generate new customer leads through exclusive launch activations

    • Position both brands within the luxury travel and lifestyle market

    • Instagram Reels

    • TikTok

    • Influencer Partnerships

    • Email Marketing

    • Brand Websites & Landing Pages

    • User-Generated Content Campaigns

    • PR & Lifestyle Publications

    • In-Store and Digital Product Launch Displays

  • Key Performance Indicators (KPIs)

    • Total Collection Sales

    • Revenue Generated

    • Website Traffic

    • Email Sign-Ups

    • Social Media Reach

    • Engagement Rate

    • Influencer Content Performance

    • User-Generated Content Submissions

    • Conversion Rate

    • Sell-Through Rate of Limited-Edition Products

A scent can instantly transport someone back to a favorite memory. This s collaboration transforms Moroccanoil's signature vacation-inspired fragrance into a complete travel experience, allowing consumers to carry the feeling of vacation wherever they go.

Instagram Feed

I love taking everyday objects and turning them into marketing opportunities. In this example, a surfboard becomes a BÉIS suitcase, creating a fun and unexpected visual that connects travel, adventure, and luxury.

NEW PRODUCT DROP

BÉIS has transformed travel into a luxury lifestyle. The brand is known for its innovative products, from expandable luggage that creates extra packing space to the iconic Weekender bag that seamlessly slides onto a suitcase handle. BÉIS continues to redefine what modern travel looks like, making convenience both functional and stylish.

For this collaboration with Moroccanoil, I wanted to build upon that spirit of innovation by introducing a new travel essential: the BÉIS Shower Caddy. Designed for travelers on the go, the caddy comes stocked with mini Moroccanoil products, making it easy to bring your favorite haircare essentials and the feeling of a luxury getaway wherever your travels take you.

Media & Messaging

Blog
Email Marketing
Press Release

Campaign Timeline

Launch the Escape

Focus: Awareness & Excitement

Week 1

  • Hero campaign video launch

  • Collaboration announcement on Instagram, TikTok, and email.

  • Website homepage takeover

  • Press release distribution

  • Influencer PR boxes delivered

  • Launch hashtag: #ThePerfectPair

Inspire the Getaway

Focus: Travel Dreaming

Week 2

  • Destination-inspired content

  • "Pack With Me" TikToks

  • Creator travel vlogs featuring collection

  • Email: Your Vacation Starts Now

  • Product spotlight: luggage and weekender bags

  • Pinterest travel inspiration boards

Pack the Essentials

Focus: Product Education

Week 3

  • Shower Caddy feature launch

  • Moroccanoil travel routine videos

  • "What's In My Bag?" creator content

  • Instagram Stories product demos

  • UGC repost campaign

  • Travel packing tips series

Take the Trip

Focus: Community Engagement

Week 4

  • Customer travel photo challenge

  • Giveaway: vacation-ready bundle

  • User-generated content spotlight

  • Influencer destination content

  • Interactive polls and quizzes

  • "Where Are You Traveling This Summer?" campaign

Last Call for Boarding

Focus: Urgency & Conversion

Week 5

  • Countdown posts

  • Limited-edition reminders

  • Final influencer push

  • Email: Play Your Hand While You Can

  • Customer testimonials & reviews

  • "Before It's Gone" social series

  • Final day flash promotion